ads.txt check details¶
| Check | Weight | Description |
|---|---|---|
| File exists | 25 | Reachable at site root |
| Valid syntax | 20 | Each line follows CSV format |
| No duplicate entries | 15 | No repeated exchange+account combos |
| Valid relationship types | 15 | DIRECT or RESELLER only |
| Valid exchange domains | 10 | Recognisable ad platforms |
| Reasonable size | 5 | Not suspiciously large |
| Encoding correct | 10 | Valid UTF-8 |